Brand and Marketing Strategy

We deeply value the role of brand and marketing strategy in serving your brand and business. This strategic approach allows us to analyze your brand from a strategic perspective, delving into who you are, who you want to reach, and how you want to communicate.

Brand strategy serves as a roadmap for building and managing a strong, distinctive brand that resonates with customers, fosters loyalty, and ensures long-term success in the marketplace. It aligns your brand's internal culture with external perceptions, maintaining consistency and coherence in how your brand presents itself to the world.

Our approach to brand and marketing strategy empowers us to view your brand through a holistic lens, gaining insight into your offerings and communication preferences. Through strategic thinking, research and collaboration with you we craft a cohesive brand narrative that reflects your essence, storytelling, and ability to forge meaningful connections with consumers.

Once the strategy is in place, your marketing efforts become instrumental in bringing your brand's story to life and deepening connections with your audience.

Our services.

  • 1:1 Strategic Sessions

    Our eyes on your brand: clarity, resonance, recalibration.

    Ideal for: Founders in transition, launch season prep, or those with vision but no container.

    Themes you might cover:

    Brand or Messaging Audit | Website & Content Critique | Alignment Clarity Session | Launch Energy Check-In

    Format: 60–90 mins
    Price: From R1500–R2500/hour or package options

  • Brand Alignment Mentorship (8–12 Weeks)

    A deep-dive container for long-term integration and identity clarity.

    Ideal for: Founders wanting to rebuild from the inside out. From values and voice to content strategy and offers.

    Themes you might cover:

    Energetic positioning | Offer restructuring | Brand tone & language refinement | Nervous system-safe visibility | Strategy flow across the year

    Format: Weekly or bi-weekly calls + shared Trello space + voice note check-ins
    Pricing Range: R15K–R28K depending on scope

  • Holistic Brand Strategy Retainer

    Deep brand clarity and positioning work over a 4-month collaboration.

    Ideal for: Brands ready to (re)define their full identity, positioning, and personality with strategic depth and creative alignment.

    Includes:

    Brand audit & current landscape analysis | Vision, mission, values, and tone of voice development | Target audience profiling and brand messaging | Strategic positioning in market and brand narrative arc

    Format: 4-month retainer with bi-weekly meetings

    Our full Holistic Brand Strategy retainer focuses on defining and managing a brand's identity, personality, and positioning in the market to create a strong and differentiated brand that resonates with the target audience and builds long-term loyalty.

    It includes elements such as understanding your current landscape, brand vision, mission, values, and voice, target audiences and brand messaging.

    We believe in taking a deliberate and thorough approach to crafting impactful brand strategies. That's why we operate on a 4-month retainer process, allowing ample time to immerse ourselves in understanding both you and your brand.

    Throughout the retainer period, you can expect personalized attention and strategic guidance tailored to your specific needs. At the end of the retainer, you will receive an approximately 100-page document detailing the comprehensive brand strategy and narrative we've developed together.

    This document serves as a roadmap for your brand's journey, providing invaluable insights and actionable recommendations to propel your business forward with confidence.

  • Marketing Strategy Retainer

    Our presence over time — the voice in your corner.

    Ideal for: Small brands who’ve clarified their vision and want consistent, aligned implementation across touchpoints.

    Includes:

    Monthly strategy calls | Email/Newsletter content | Social strategy & calendar | Copy & caption support | Visual curation/art direction | Coordination with ad managers or designers

    Format: Monthly retainer (6+ months recommended)

    Once you've got a clear picture of who your brand is and what message you want to get across, it's time to tackle your marketing strategy. And hey, that's where we come in! At Visually Amy, we're all about helping you navigate this exciting journey. We firmly believe that blending both online and offline marketing is the way to go for long-lasting results.

    So, what exactly does a marketing strategy involve? Well, it's all about understanding your target customers, driving sales, and hitting those business goals head-on. Think market segmentation, figuring out who your audience is, how to position your products, where to sell, and how to promote. It's your roadmap to success, helping you make the most out of your efforts and grow your business.

    Our marketing strategy includes tasks such as graphic design, working with an outside ad manager, creating newsletters, blogs, and social media management. We've got you covered on all fronts.

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